The startup way5/10/2023 See what the media has to say about entrepreneurial management. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential read for managers, executives, and entrepreneurs trying to meet the demands of modern organizational work. Else, they will stand the risk of excessive cash burn and steep. In this groundbreaking new book, Ries lays out a framework for entrepreneurial management, a comprehensive approach today's leaders can use to drive sustained growth in a highly uncertain environment. Startups should refrain from moving to the growth stage before proving their value hypothesis or achieving the product market fit. In his book The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimum viable product, extensive customer-focused and scientific testing based on the "build, measure, learn" method of continuous innovation, and deciding whether to pivot or persevere. Entrepreneur and founder of the Lean Startup movement, Eric Ries reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts to drive innovation and growth to become truly modern companies, poised to take advantage of the enormous opportunities of the 21st century.
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